01
Brand diagnosis
Break down the brand’s value, attributes, audience and competitive position to find the one thing truly worth saying.
- Value & attribute analysis
- Audience profile
- Competitor & content scan
Brand strategy × data-driven creator marketing
Read the brand.Then match the creators.
We start by analysing what your brand is worth and what it stands for, build the brand plan, then use data-assisted screening and matching of the creators, KOLs and channels that truly fit — so every partnership has a reason behind it.
- steps, from diagnosis to review
- 4
- data capability directions
- 3
- market versions: China & overseas
- 2
- Creator marketing
- Brand diagnosis
- Brand IP
- WeChat Channels
- Self-media
- KOL
- Data mining
- Creator matching
- Situation reports
- Every category
- China / Overseas
Method · a four-step loop
Plan first, match second, data throughout.
We don’t start with creators — we start by seeing the brand clearly. Each step’s conclusions feed the next.
- 02
Brand planning
Turn the diagnosis into a brand proposition, content direction and IP-building path — the frame for every partnership that follows.
- Proposition & tone
- Content direction
- Brand IP path
- 03
Creator matching
Within that frame, screen creators by audience, tone and content performance. Creators earn promotion fees; the brand gets reach that fits.
- Creators / KOLs / Channels / self-media
- Audience & tone fit
- Co-created briefs
- 04In development
Dynamic situation reports
Keep tracking partnership content and conversation trends, with living reports that steer the next round of planning and matching.
- Content & share-of-voice trends
- Creator performance
- Next-round recommendations
Data · capability directions
Data-assisted first-pass screening.
The hard part of creator marketing isn’t finding creators — it’s finding the right ones. We are turning analysis, mining and screening into repeatable capability.
Items marked “In development” are being built and are not offered yet.
01In development
Automated creator screening
Shortlist and match candidate creators across audience, topics, tone and past performance, then hand the list to strategists for review.
- Multi-dimensional tags
- Candidate shortlist
- Human review
02In development
Video content analysis
Understand what is on screen, what is discussed and how it is said, to judge whether content fits the brand’s tone — the basis for precise matching.
- Scene & topic recognition
- Tone fit
- Content structure
03In development
Dynamic situation reports
Pull content performance and conversation trends scattered across platforms into one view that updates over time.
- Cross-platform roll-up
- Trends & anomalies
- Regular updates
Replicable · every category
One method, carried into every category.
Diagnose, plan, match, review — the frame doesn’t depend on the category. What changes is the data and the creator ecosystem; the method stays.
Example categories
Swipe to see more
- 01Beauty & care
- 02Food & drink
- 03Mother & baby
- 04Home & appliances
- 05Fashion
- 06Consumer tech
- 07Health
- 08Pets
- 09Travel
- 10Local services
- 11Outdoor & sport
- 12New consumer brands
China version
Built for China’s content platforms and creator ecosystem, covering WeChat Channels, short video and written self-media.
- Local platform rules & habits
- Chinese content & creators
- Local execution
Overseas version
For brands going abroad: the method and data dimensions adapt to each target market’s language, platforms and creators.
- Adapted per market
- Multilingual content planning
- Local creator ecosystems
Cases
Coming soon
Case studies coming soon.
We only publish partnerships that clients have approved and that can be verified. Until then, this space stays empty.
- 01 / Coming soonBrand diagnosis
- 02 / Coming soonCreator matching
- 03 / Coming soonSituation review
Contact
Start with a brand diagnosis.
Tell us about your brand, category and target market — we’ll start by helping you see the brand clearly.
- Brand planning / IP
- Creator partnerships
- China / overseas markets
Company
Chengdu Wildyuan Technology Co., Ltd.
Website · Based in
wildyuan.com · Chengdu, China